Analyzing Search Engine Results in Rankinity

Analyzing Search Engine Results in Rankinity

Putting link to web directories, sending press-releases, guest-posting in blogs, social bookmarking – this is merely a part of well-known and typical website promotion activity. Companies able to find more partnership and backlinking opportunities perform better and achieve better success. Rankinity offers you to have the same success with its unique ability to quickly reveal new quickly-growing links in the theme of your project.

Let’s take a look to search engine results with the eyes of a specialist doing SEO analysis. In this case, we would be interested to know the answers to the following questions:

  • What sites or individual links are growing in the SERP fast?
  • What links have higher visibility by all keywords of the project?
  • Which blogs, forums, files and web directories are visible in the search results?
  • Which pages of our competitors and partners are visible in the search?
  • How to filter links of the search results using the chosen criterion?

Rankinity saves search results for all keywords of the project and determines positions of all links after every check. Therefore, we can calculate visibility not only for our own website and specified competitors, but for all other links captured by our search. However, we should note that the change in position of a link is a special very important factor that is crucial to solve the stated tasks. By taking this factor into account we can locate quickly growing and new links, and filter out unnecessary results. To achieve this, we introduce a new parameter, Rankinity Rank, calculated using the following formula:

Link rank formula

This formula uses the following variables:

  • Position – the position of a link in the search results for the given keyword [1..100].
  • Change – the change in position of a link for the given keyword [-100..100].
  • Weight – the keyword weight.

Rank can be presented as the “temperature” of a link – the higher the rank, the hotter the link, and the faster it goes up in the search results.

Visual representation of the link rank

Let’s take a look at two links, Link1 and Link2 with the following positions:

  • Link1 position: 20 5
  • Link2 position: 30 10
  •  Link1 Rank= (101 – 20) * 5 * 1 / 100 = 4
  •  Link2 Rank = (101 – 30) * 10 * 1 / 100 = 7

In spite of the Link2 is 10 positions lower than the Link1, the rank of the Link2 is greater, because this link goes up faster in the search results.

To better understand how this works in practice, let’s review a real example of our project with 280 keywords loaded into it. In total, 280 * 100 = 28000 links of the search engine output were analyzed. After the latest check, we can see 6174 unique links in the link section. Each link has its calculated summary rank by all keywords.

Links section

The highest growth in our example shows the article at on SEO optimization questions, as well as the discussion on DigitalPoint forum. We can use these findings to promote our service by leaving comments on those resources mentioning Rankinity. The same way you can find interesting links on your topic and use them for promotion.

The link section features the following filters:

  • Group filter.
  • Search Engine filter.
  • Link type filter.

Link type filter offers several options:

  • All links.
  • All domains.
  • New links.
  • New domains.

Group filter, if on, displays only links that are visible for keywords in the selected group. Keep in mind that ranks of the displayed links are always calculated for the selected keyword group.

New link / new domain filter displays only new links that previously didn’t present in the search engine results until the latest position check.

The powerful analysis tool is the link search box right above the table. Using this tool you can quickly locate interesting resources that are worth further analysis. For instance, try selecting the “All links” filter and type the following queries:

/blog/ or /blog. – displays all blogs visible for all keywords.

/forum/ or /forum. – shows all forums in the search results.

/review – shows reviews of potential competitors.

Interview – can help to find expert interviews.

2014 – shows all pages published in 2014. – shows all pages of a given competitor in the results.

.com/competitor – show accounts of the competitor on various resources. – shows all visible Twitter accounts.

.pdf or .doc – find all PDF or DOC files in the search results.

.edu or .gov – locate educational or governmental websites.

As you can see, there are plenty of ways to search for interesting resources, simply turn on your creativity, compose an unusual query and type it in the search box. Results of a search appear in the table automatically.

Important note: the work in the link section will be much more efficient if there are large amount of keywords in your project, preferably at least 100. This provides for wider outreach of potentially useful links and delivers more quality results.

  • Flavio Longato

    I’ve created many SEO dashboards during my career, some of which simply looked at the average search position of a portfolio of keywords overtime. I’ve always wanted to use a weighted average to get a better indication. Have you ever considered offering a suggested weighting? I could imagine something along the lines of CPC x Search volume. What do you think?

    • Rankinity

      Yes, we already added this feature to our task list. In the next major update we plan to add suggested weighting based on the Search Volume for each keyword and may be other parameters.

      • Joe Williams

        Adding Search Volume would be very usefuI. I wonder if you could record the Search Volume every month – so over time you can see if the keyword is trending upwards or downwards. In fact, Google’s Keyword Planner now gives you that data for the last couple of years – so it would be good to incorporate it.

        Any idea when you’ll add Search Volume info?

        • Rankinity

          To get full picture we need to finish our research. If all will be OK we will record Search Volume every month for all keywords. The Search Volume will be used in the Visibility formula. Concerning the timeline, we can only say that we are working in this direction and will try to release this feature as soon as we can.